








Creative Advertising through the eyes of an armchair Ad fan
The Droste effect is a Dutch term for a specific kind of recursive picture. An image exhibiting the Droste effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and so on. Only in theory could this go on forever; practically, it continues only as long as the resolution of the picture allows, which is relatively short, since each iteration exponentially reduces the picture’s size.
The images displayed in this poster are made by Josh Sommers. As he said, all the images are created using the Escher Droste effect formula and the software are called Mathmap and the GIMP.
Here is the link of Droste Effect Tutorial, provided by Josh Sommers. If you are interested, you can try to see the magics when math meets image. Of course, click here to see more work of Josh Sommers
Businesses should always be looking for interesting and creative ways to advertise and market, both online and offline.
Clever ads have a long reach. Not only are they attention grabbing in the actual location, clever ads gets spread around via newspapers, magazines (maybe a TV spot), as well as online, via blogs, forums and social bookmarking sites. If it’s videotaped, as the one below was, you have potential YouTube virality. Brand awareness, baby.
Here’s a creative approach from India . An escalator advertises a hair salon. As each step comes down, a new hairstyle is attached to the model. (Run the video in the salon window and you have recognition reinforcement.)