Businesses should always be looking for interesting and creative ways to advertise and market, both online and offline.
Clever ads have a long reach. Not only are they attention grabbing in the actual location, clever ads gets spread around via newspapers, magazines (maybe a TV spot), as well as online, via blogs, forums and social bookmarking sites. If it’s videotaped, as the one below was, you have potential YouTube virality. Brand awareness, baby.
Here’s a creative approach from India . An escalator advertises a hair salon. As each step comes down, a new hairstyle is attached to the model. (Run the video in the salon window and you have recognition reinforcement.)
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